Roles & Responsibilities:

• Evaluate and implement improvements on digital strategy.
• Research the latest digital tools and interactive trends.
• Optimize SEO.
• Create integrated and cost-effective digital strategies.
• Drive value for the organization.
• Analyze and report on digital campaigns.
• Analyze customer and user data.
• Engage with clients, sales teams, and management.
• Map out how digital assets will be optimized for business results.
• Define and action digital events.
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs).
• Research products, services and current strategies to identify new opportunities.
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends.
• Build strong clients relationships through social media interaction.
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency.
• Oversee all the company’s social media accounts.
• Manage and improve online content, considering SEO and Google Analytics.
• Build and inbound marketing plan.
• Motivate digital marketing team to achieve goals.
• Monitor competition and provide suggestions for improvement.

Requirements :

• At least 2-3 Years proven work experience as a Digital marketing strategist or Digital marketing manager.
• Excellent written and verbal communication skills.
• Firm grasp of emerging digital tools.
• Thorough understanding of digital touch-points.
• Demonstrable experience with SEO/SEM and CRM software.
• Experience implementing and optimizing Google Adwords campaigns.
• Solid knowledge of web analytics tools like Google Analytics.
• Hands on experience with online marketing tools and practices.
• Familiarity with web design and HTML.
• Strong analytical and project management skills. Deadline driven.
• Understanding of web analytics.